This webinar will focus on how to approach promoting e-Resources. The occasional tweet and poster is not enough to truly market our resources to students and academics: how do we move beyond this to frame messages so they have the most impact? What actually matters to our audiences? Which channels should we use? The purpose of this session is to break marketing down into easily manageable chunks, and enable you to prioritise what to do next when it comes to communicating the value of your resources.

Ned Potter is an Academic Liaison Librarian, and a Trainer for various organisations including the Bodleian Libraries and the British Library. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.